Our new 360 product viewer for WordPress is ready! This time it has been implemented from scratch using various feedback we received from the users of our old plugin. In short, we are now using shortcodes that make things much easier and provide greater flexibility in what you can accomplish with your 360 spin photography or rendered 3D product views.

Main plugin features include:

• Ability to add multiple 360 product views on the same page or post.
• Gallery mode to show your 360 product spins in an expandable popup gallery.
• Support for loading images from CDN or external servers or using a single config xml for multiple 360 degree photos.
• Dynamic 360 viewer resizing if your are using responsive WP themes that adjust their layouts based on browser or screen dimensions.
• And a slew of other features included in our core product WebRotate 360 Product Viewer 3.5 beta such as:
• Rotation inertia (i.e gradual slowdown of 360 rotation).
• Full-screen support.
• New hot-spot presentation modes.
• Mouse-hover dragging.
• Improved support for mobile viewing.
• APIs and more..

Check out WebRotate 360 Product Viewer Plugin for WordPress with usage instructions and a demo link.

Installation is quite straightforward (requires at least WordPress 3.0):

• Download and install WebRotate 360 Product Viewer for WordPress 
• Activate the plugin via the Plugins page in your WordPress Admin.
• Upload your 360 product views published in WebRotate 360 SpotEditor to a chosen location on your WordPress server via FTP.
• Review additional instructions for further details on how to configure shortcodes for your 360 product photos.

DOWNLOAD PLUGIN

PS: if you haven't created 360 degree product spins with WebRotate 360 Product Viewer before, download our 360 photo publishing software (SpotEditor) and follow this video tutorial to create 360 product views on your desktop and then upload them to your WordPress installation via FTP.

Checkout this neat 360 product view by Triton Showers (and of course powered by WebRotate 360 Product Viewer). Note how their photographers decided to not show the back of the product which makes perfect sense - much simpler to mount and produce 360 degree product photography while showing only the sleek front and sides.

Why we like this one even more:

• The use of a clean light-box popup.
• Image-based interactive hot-spots.
• Excellent 360 degree spin photography.
• Cool touch shower with a temperature control - we want one!

To see it in action use this link or click on the image:

Photographing big objects like cars in 360 degree can be a tricky process and you may wonder if it’s even possible to achieve without investing in an industrial-size turning platform which would have to be much bigger than the largest professional heavy-duty turntable available on the market Ortery PhotoCapture 360 XL.

A photographer and a graphic designer Adrian Hanft proved that when it comes to creativity just about anything is possible. He came up with a simple and creative solution that doesn’t require a turning platform (that some of the high-end photo studios use for their vehicle photography) and successfully used the technique for his commercial television work. And he got it all working with just these:

• Camera
• Tripod
• About 100ft of rope
• Two persons
• Chalk

His solution for creating 360 degree spinning photography of a car is to take a series of still shots of a stationary vehicle while moving with a tripod and a camera around it via a set of precise markings he made upfront with  chalk and some geometry knowledge. The challenging part is taking each photo from the same distance from the vehicle and at the equal intervals, and his routine produces the accurate markings quite quickly.

He starts with a large circle where the vehicle will be centered and marks two starting points that were used to draw it. Then by moving to each of the end points of the first circle and measuring two equal arcs with a center at each of the initial points he gets another intersection on the main circle. This can be repeated for as many times as needed to get to your desired number of images per rotation.

After finishing the map he moved his car and positioned its estimated center over the center of the original circle. He then took pictures from each marking, making sure that his tripod is at the same position for each shot.

Lastly, Adrian stitched the photos into a movie for the television commercial work. You can also use our 360 product viewer if this is needed for web presentations.

Want to try his technique? Please visit Adrian’s blog for more detailed instructions. And if you get a chance to create a 360 product view of a spinning car or any other large object like this, please send us your sample, and we’ll be happy to share it with Adrian and here on our blog.

PS: here’s an interesting collection of automotive photography setups featuring one heavy-duty turntable for 360-degree photography by Izmo Studio:

http://www.core77.com/blog/photography/car_studio_photography_set-ups_21672.asp

PS2: and here’s our latest thoughts on using drones for 360 object photography of large items:

http://www.photogear360.com/blog/drones-for-360-object-photography-of-large-items

We have recently moved all posts from our old photogear360 blog here, so here's some related material you may find useful:

• 360 Product Photography of Long Narrow Objects
• 360 product photography upside down
• 360 product photography of Glock pistols
• Using suspension in 360 product photography (example 1)
• Using suspension in 360 product photography (example 2)
• White background in your 360 product photography projects
• DIY guide to building a manual 360 product photography turntable
• Mastering 360 product photography
• 360 product photography of flashlights